Astrapharm redesigns pharmaceutical packaging of medicines and dietary supplements

Since 2018, the pharmaceutical company Astrapharm has launched a new  packaging design of medicines and dietary supplements.

The aim of the packaging redesign is to increase Astrapharm brand awareness. Astrapharm`s logo is made in compliance with all color requirements and creates a visual unity. It goes through the entire packaging and certifies the brand. The redesign “refreshes” the product and helps to highlight it not only among similar products of competitors, but also among the products of the internal line. In this way, Astrapharm maintains the loyalty of regular customers and attracts new ones.

For the convenience of consumers, a simple pictogram of the release form has been developed. It clearly shows the contents of the package – tablets, capsules, or sachets.

Astrapharm doesn`t stop from achieving its goals and strives to develop at the international pharmaceutical markets. The new business philosophy and strategic goals of the company are reflected in the visual concept.

Astrapharm – the art of helping people!